Creating Value, Inspiring Others

Functional Skill & Services Summary

Franchising and Asset Management

  • Expertise with all brand families including Hilton, IHG, Marriott, Choice Hotels, Wyndham
  • Negotiations of interim and long term Franchise Agreements
  • Relicensing and renovation 
  • Construction supervision/purchasing for renovation to PIP Standards
  • Negotiations of lender licenses, license renewals, change of ownership licenses
  • Market development planning and analysis of multi-unit franchise brands
  • Repositioning or Brand selection
  • Costing and Analyzing the “PIP” Product Improvement Plan


  • Extensive concept-to-reality development expertise 
  • Full hotel renovation and repositioning experience
  • Market analysis, site selection, facility design and planning services
  • Full merchant developer scope of services including deal structuring and timely delivery of the specified product 

In The News

  1. Nov 16 2016

    Generation Completes $215M Hotel Portfolio Recapitalization

    (RALEIGH/DURHAM/CHAPEL HILL, NC) In October, The Generation Companies, LLC (Generation), a Raleigh, NC based real estate developer, owner, asset…

  2. Sep 19 2016

    The Generation Companies Appoints Cook COO/CFO

    (RALEIGH/DURHAM/CHAPEL HILL, NC) The Generation Companies, LLC (Generation), a Raleigh, NC-based real estate developer, owner, asset manager and…