Creating Value, Inspiring Others

Sales & Marketing

The Sales and Marketing initiatives of the hotel will be directed by the Director of Asset Management and the Vice President of Operations. Each of these individuals will play a role in the overall sales and marketing strategy implementation, action steps, measuring systems and overall performance of the sales team at the property level and is included as part of Generation’s management fees. The Sales and Marketing team will focus on the following areas:

  • Market Segmentation Mix Optimization
  • Sales staffing levels and scheduling
  • Local Negotiated Account Production and Pricing
  • Franchise related activities
  • E-Commerce Production
  • Group Rooms Inventory
  • Sales and Marketing Action Plans
  • Yield Management
  • Monthly STAR report analysis