Creating Value, Inspiring Others

The Generation Companies Appoints Cook COO/CFO

Posted on Monday, September 19, 2016

(RALEIGH/DURHAM/CHAPEL HILL, NC) The Generation Companies, LLC (Generation), a Raleigh, NC-based real estate developer, owner, asset manager and operator of extended-stay hotels, recently announced the appointment of David Cook of Raleigh to serve in the newly formed position of COO/CFO (Chief Operating Officer and Chief Financial Officer). A Certified Public Accountant, Cook brings 33 years of executive management experience in hospitality, real estate, healthcare, manufacturing and public accounting to Generation. His hospitality expertise includes Raleigh-based Alliance Hospitality Management, LLC and Winston Hotels, Inc., a publicly-owned hotel REIT (Real Estate Investment Trust), as well as Interstate Hotels & Resorts, Inc., currently the nation's largest independent hotel operator.

“David’s wealth of experience and knowledge in finance, hospitality and real estate make him a great fit for Generation,” said H. Mark Daley III, President and CEO. “This move will allow me to focus on strategic growth opportunities.” Cook replaces long-time CFO Randy Coupland, who will shift to the role of company Senior Advisor and Controller.

Cook will oversee all operating and fiscal functions of the company: strategic planning, policy formation and performance management initiatives. “Generation has a long list of accomplishments and awards," Cook commented. "I look forward to helping write the next chapter of success by collaborating with the talented group of individuals that already call Generation their home."

The Generation Companies is a Raleigh, North Carolina-based real estate developer, owner, asset manager and operator of extended-stay hotels in North Carolina, Virginia, Florida, Georgia, Tennessee and Texas. Generation, with more than 2,600 hotel rooms and $250 million in real estate assets under management and over 400 associates at 24 properties, is actively seeking new acquisition opportunities in the extended-stay and select-services segments. For more information, visit