After being compelled to leave the University of North Carolina at Chapel Hill after his freshman year due to the death of his father and the Depression, Hugh M. Daley, Sr. worked as a bank teller until he was able to raise enough capital to start his first entrepreneurial venture-Builder's Hardware, located on Tarboro Street in downtown Rocky Mount, North Carolina in 1939. To the right is a picture taken by Mr. Daley Sr. of his first employees.

In 1959, Hugh M. Daley Sr., one of the original Holiday Inn franchisees, developed his first Holiday Inn in Rocky Mount, North Carolina. He then developed two additional Holiday Inn properties in Goldsboro, NC and Greenville, NC.

In 1969, H. Mark Daley, Jr. joined Daley Investments, Inc., as General Manager of the Holiday Inn of Greenville, NC and, in two separate phases, added one hundred rooms to the property and converted the property into one of the country's first Holidomes. Mr. Daley, Jr. subsequently sold the Holidome property in 1984. In the late 1980's and early 1990's, Mr. Daley, Jr. developed and acquired three Days Inn properties, two of which are currently managed by GENERATION. (The third was sold in 1995.)

Mark Daley, III now carries on a forty-year family tradition of focusing on creating value via progressive lodging development and customer service oriented operations by partnering with premier extended-stay brands and franchisors.